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Keyword targeting FAQ
- What are some common best practices when it comes to keywords?
- How does Comscore keyword targeting and avoidance work?
- What type of matching does the text match (keyword list) tool use? Is this the same functionality as the category or brand safety targeting through the contextual engine?
- Is there a max to the number of keywords we can have in a segment?
- Does Comscore have a keyword or category recommendation engine?
- How are diacritics (accent marks) handled?
- Is the keyword list case sensitive?
- How are symbols handled?