Access thousands of ID-based segments and AI-powered, contextual Predictive Audiences built on Comscore’s trusted, high-quality data to reach your audience with precision.
Audience Segments
Target audiences based on user behaviors such as linear TV viewership, exposure to TV ads, website visitation, and search activity.
| Segment Type | ID-Based or ID-Less | Description |
|---|---|---|
| Linear TV Ad Exposure | ID-Based and ID-Less | By brand, product, or competitive set |
| Linear TV Viewership | ID-Based and ID-Less | Series or telecast viewership |
| Websites & Search Terms | ID-Less Only | Digital behaviors relevant to your brand, competitors, and industry |
| Connected TV Viewership | ID-Less Only | Series title or movie title |
| Third-Party Data | ID-Based Only | Third-party partner segments available from Proximic’s data partners |
| Political TV Ad Exposure | ID-Based Only | Sponsors, Governor, US Senate, US House |
Contextual Segments
Build contextual segments based on keywords, demographic data, IAB topics, and brand safety & suitability categories.
| Segment Type | Description |
|---|---|
| Keywords | Exact match Keyword targeting and avoidance |
| Demographics | ID-less Demographics by Age, Gender, Persons, and Legal Drinking Age |
| Predictive Audiences | ID-less behavioral audience targeting by verticals |
| Contextual Categories | IAB categories, feature topics, language, seasonal segments |
| Brand Safety & Suitability | Exclude & risk-level filters for sensitive content |
ID-Based vs. ID-Less Audiences
ID-based Audiences: Audiences that offer 1:1 targeting based on user identifiers, such as cookies, MAIDs, IFA and alt IDs (Ramp ID, UID2, etc.). Segments are mainly available for US targeting across desktop, mobile, CTV and Social campaigns. (Note: ID-based demographics are available outside the US for a handful of countries)
ID-less Predictive Audiences: Segments delivered based on privacy-friendly contextual signals without relying on user identifiers (e.g. - cookies, MAIDs, etc.) to reach a target audience. Rather than targeting users based on a user identifier, such as a mobile ID, Predictive Audiences enable advertisers to target content that is most likely to attract the target audience. Segments are available for targeting across desktop, mobile, CTV, audio podcast and YouTube campaigns.
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