We are introducing 4 new categories to our Contextual Category. We hope by adding these categories to our contextual classification would allow users to positively target or exclude nuanced categories that are relevant to their campaigns.
These new Featured Topics are:
- Cannabis (segment ID: 101565)
- Immigration (segment ID: 120001)
- Abortion (segment ID: 101567)
- Climate Change (segment ID: 101568)
For the clients who are using Comscore's contextual API, you will find the corresponding segment ID(s) in the API page level response.
These categories have been introduced in the Agents UI as well. Users will find them under Contextual Category, Featured Topics.
These 4 categories are available
- for contextual API users,
- in the Agents UI, hence clients can create custom segments to include these featured topics
- in Centro
- in Xandr's Segment Manager
We will add 5 more new featured topics (such as LGBTQ Rights, Gender Issues, Foreign Policy...etc) in the next few weeks.
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