Overview

As data provider on the Xandr DSP platform Comscore returns page-level data as segments to the impression bus. Each impression including all matching segments is then forwarded to advertisers who are placing their bids applying their campaigns' targeting criteria.

Xandr DSP: https://monetize.xandr.com/login 

This is how it works: 

1. The Xandr DSP Platform receives an ad impression
2. Data providers receive impression including the referring URL
3. Data providers append matching segments (such as an Agents ID or an IAB category) to the impression
4. Advertisers receive incoming impression including segments, which are applied to campaign-specific targeting rules
5. Advertisers return bid responses to the impression bus
6. Xandr DSP determines the winning bid and delivers the associated creative

On the Xandr DSP platform, the Activation Segment Manager (previously Agents App) provides access to Comscore's page-level data. The Activation Segment Manager offers a fast and intuitive way to create customized segments to target and filter the inventory that you are bidding on in real-time.

The following sections help you setting-up the Activation Segment Manager and explain how a segment is added to a campaign:

• Setting-up the Activation Segment Manager
• Adding a Segment to a Campaign

To learn more about how the Activation Segment Manager works, please visit here.