On the Xandr DSP platform - Monetize, Xandr users can access Comscore's Activation Segment Manager (also known as Agents in Xandr) directly to build custom segments that include Predictive Audience, or Brand Suitability, or IAB categories. The Segment Manager tool offers a fast and intuitive way to create customized segments to target and filter the inventory that you are bidding on in real-time in Xandr's DSP. To learn more about how the Agent works please go here.
Installing the Agents App on the Xandr DSP Console is easy. Please follow the steps below:
1. To find the Comscore Agents App, you can visit Marketplace under the Apps tab. You can search Comscore Agents in the search bar or you can go directly to https://monetize.xandr.com/v2/market
2. Once the Comscore app is installed, you will find it under the Installed Apps section
3. You will find Comscore Agent app in the app selection
If the Agent app is already installed, Launch the app.
If you are starting the Agent App for the first time:
- Create your first Agent and save it. To learn more about how the Agent App works please go here.
- In case you see an alert while saving the Agent, your Xandr DSP Console ID hasn't been enabled yet.
Please send an email to xander_agents_support@comscore5323.zendesk.com stating your Xandr DSP Console ID.
You will find your Console ID at the bottom of the screen:
5. Lastly, visit Network > Segments > Segment Manager
You will need to select Comscore as one of your Data Providers in order to find the custom segment ID(s) you have created in Comscore Segment Manager under Third Party Segments.
6. Return to Xandr Segment Manager
7. Go to Third Party Segments and search Comscore as one of the Data Providers. Please note that the segments provided here are the Standard Segments and NOT the custom segment(s) you have created in the Agents app.
8. To find the custom segment(s), please visit: Adding an Agent to a campaign in Xandr DSP
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