Inventory Quality tool - Glossary

Language: The language of the site domain/page URL/mobile app

Contextual Categories: representing IAB 2.0 contextual categories. The percentage represents the weights of category of the site or page or mobile app. 

Topical Node Categories: Comscore proprietary contextual category

Brand Protections: Standard brand protections such as Offensive, Porn, Weapons, Negative News, Terrorism, NSFW, Alcohol, Gambling, Health Issues, Epidemic Content, etc. 

We return a percentage/ratio for Brand Protection categories when it's a site domain crawl.

• 0.01 under Accidents represents 1% of Accident content detected for this site.

We return a binary value, 1 or 0, for Brand Protection categories when it's a page URL crawl.

• 1 means this page is being flagged as this Brand Protection category. 0 indicates this page is NOT being flagged as this Brand Protection category. 

Content Ratings: rating G, PG, R

We return a percentage/ratio for Content Ratings when it's a site domain crawl.

• 0.81 under G indicates that this site has 81% of G rated content. 

We return a binary value, 1 or 0, for Content Ratings when it's a page URL crawl.

• 1 means this page is being flagged as this Content Rating. 0 indicates this page is NOT being flagged as this Content Rating. 

Share of Voice (ad clutter): This is related to the percentage of ads on a site if you were to advertise your ad on this site. Since this metric is only available at the site level currently, it is showing the aggregate SOV of the pages on average. For example, if a site domain has a score of 85, it means on average, the share of voice of your ad is 85% if you ran on this domain. (This metric is currently not available for page URL crawl.) 

Ads.txt: specifies a mechanism for publishers to list their authorized digital sellers. 1 = present, 0 = absent. (This metric is not yet available for page URL crawl.) 

IVT: average Invalid Traffic of the site domain. It is possible the data will not be available due to the site domain not being measured in vCE. (This metric is not available for page URL crawl.) 

IVT data: 

< 5% (less than or equal to 5%) 

< 20% (less than or equal to 20%) 

> 20% (greater than 20%)

Viewability: the average viewability of the site domain that we have observed in vCE. It is possible the data will not be available due to the site domain not being measured in vCE. (This metric is not available for page URL crawl.) 

Viewability data:

> 70% (greater or equal to 70%)

> 60% (greater or equal to 60%, less than 70%)

> 50% (greater or equal to 50%, less than 60%)

> 40% (greater or equal to 40%, less than 50%)

> 30% (greater or equal to 30%, less than 40%)