Built for scale
An unlimited volume of domains or page URLs can be uploaded to the Comscore inventory quality tool. Comscore’s commercial crawler retrieves information across this list, using two key processes to precisely categorize content.
- Intelligent Categorization
Using proprietary artificial intelligence and machine learning, we extract the contextual essence (or pattern profile) of the content. The pattern profile can be compared to a fingerprint in that it is unique for each page rather than relying on just keywords or a URL string.
- Dynamic Category Matching
We then leverage our contextual engine to connect the pattern profiles to hundreds of thousands of ultra-granular proprietary sub-categories. Sub-categories are then mapped to the IAB taxonomy and non-standard brand protection filters. In addition to these processes, we also leverage historical validation scores from our trusted, independent measurement solutions, such as Comscore’s vCE.
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