The Comscore inventory quality tool provides a robust classification of desktop (sites and pages), mobile web and mobile app to help agencies, marketers, and platforms automate inventory curation/evaluation and blacklist/whitelist management. Users upload a set of site domains or Mobile app IDs to be effortlessly categorized across 10+ criteria types, such as brand safety, contextual relevance and page quality. With this tool, buyers can take what is otherwise a highly manual process and make it as easy as a click of a button.
The inventory quality tool is available via an easy to use UI. Powered by Comscore’s massive commercial crawler and intelligent categorization technology, Comscore’s inventory quality tool allows for more granular analysis that provides a true understanding of content and can be accessed either as a standalone UI or within Comscore’s DSP integrations, to allow for seamless management across supply and trading teams.
0 Comments