Content ratings are based on the guidelines for Networks and Exchanges released by the IAB.
Comscore Content Ratings Segments
"G" - General Audiences
Web pages and sites with content that is appropriate for all segments of the general public including no profanity, sexual content, violence depictions of alcohol, tobacco, weapons, gambling or drug use and user-generated content.
"PG13" - Parental Guidance Suggested
Web pages and sites with content that may contain material considered inappropriate for young children, including implicit references to vulgar language, kissing, violence to animated characters, journalistic references to alcohol, tobacco, weapons, gambling,- or drug use or user-generated content.
"R" - Restricted to 18 and Over
Web pages and sites with content that may contain material suitable only for mature audiences, including gory content, profanity, provocative images, nudity, violence to human beings or animals, depictions of alcohol, tobacco, weapons, gambling or drug use, etc., or user-generated content.
"R" is not just porn. If (only) pornographic content should be excluded from a campaign, please use the non-standard content "PORN".
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