The Activation Segment Manager is a user interface which allows clients to create customized segments based on Content Activation criteria for targeting in real time.
Available attributes include
- IAB categories (IAB 1.0 or IAB 2.0)
- Predictive Audience (including PlaceIQ and TransUnion Segments)
- Brand Suitability
- Brand Safety (Nonstandard Content) categories
- Content ratings
- Language
- Cookieless audience targeting (age/gender, LDA segments)
- Probabilistic IVT and viewability
- Custom keyword targeting (inclusion or avoidance)
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