General FAQs

Q: Who can see the custom segments I’ve created?

A: The Proximic Activation Platform allows users within the same organization to use the same workspace. As a result, when you log into the platform, you will see all custom segments you've created as well as custom segments created by team members with the same email domain.

Q: How long does it take for a segment to become available in my DSP or SSP?

A: Custom segments created before 8pm ET on a business day will be processed and delivered to the selected platform(s) the next business day. Please note that it can take an additional 1-5 business days for the custom segment to surface in the downstream platform.

Q: What's the difference between ID-based and ID-less audiences?

A: Please find details below:

• ID-based Audiences: Audiences that offer 1:1 targeting based on user identifiers, such as cookies, MAIDs, IFA and alt IDs (Ramp ID, UID2, etc.). Segments are mainly available for US targeting across desktop, mobile, CTV and Social campaigns. (Note: ID-based demographics are available outside the US for a handful of countries)
• ID-less Predictive Audiences: Segments delivered based on privacy-friendly contextual signals without relying on user identifiers (e.g. - cookies, MAIDs, etc.) to reach a target audience. Rather than targeting users based on a user identifier, such as a mobile ID, Predictive Audiences enable advertisers to target content that is most likely to attract the target audience. Segments are available for targeting across desktop, mobile, CTV, audio podcast and YouTube campaigns.

Q: What happens after I activate/order a segment?

A: Once an order is placed, the custom segment build begins instantly. You can monitor the progress of the segment using the Status column on the Manage page, which will indicate whether the segment is in draft, in progress, or delivered.

Several platforms require Proximic by Comscore to create a PMP to push the custom segment to the selected platform(s). If a PMP is required, you will receive a deal ID via email from our team within 2–3 business days after the segment is marked as Delivered in the Activation Platform.

Q: Is there a limit to the number of individual segment inputs I can include in a custom segment?

A: Yes, a custom segment can contain up to 40 individual segment segment inputs. For example, you may include 40 TV shows or 40 unique search terms.

Q: I can’t find the custom segment I ordered in my DSP. What should I do?

A: Please find details below:

1. Confirm the segment status is listed as Delivered or Segment Active & Data Live in the Activation Platform.
2. Check the delivery date—some downstream partners take an extra 1-5 business days to surface the segment once we have pushed it out to the platform.
3. Verify that you included the correct seat ID in the tile destination.
4. Make sure to search for the exact segment name in your DSP.
5. If you are pushing to a tile that requires a PMP, you should’ve received a notification in the UI and a separate email from an account manager with your deal ID. Check your inbox for an email with your deal ID information.
6. After all steps above have been completed, reach out to [e-mail] with the name of the segment and the segment ID from the Proximic Activation Platform.
    

Q: Is the Segment ID listed in the Proximic Activation Platform the same Segment ID that will surface in my DSP?

A: This varies by platform. Some DSPs and SSPs retain the Proximic Segment ID, while others generate a new one. As a best practice, we recommend searching by segment name within the platform.

Q: Can I clone a custom segment?

A: Yes, you can clone a custom segment on the Manage page by clicking on the double square icon next to the segment name.  

Q: Can I edit a custom segment?

A: Yes, you can edit a customizable segment by clicking on the segment name.

Q: How soon after editing a custom segment will the edits be live?

A: Generally, segment revisions will go live by the next day. The segment ID will not change upon editing the segment, so there is no need to update the targeting on the live campaign if the segment is already applied.

Q: What does the sizing estimate represent?

A: Please find details below:

• Audience Segments – The Platform provides a monthly size estimate. ID-based custom audiences provide estimated monthly user IDs for the custom segment and ID-less custom audiences provide estimated monthly impression avails for the custom segment.
• Contextual Segments – The Platform provides a daily and weekly estimate of impression avails for the custom segment.

Q: How frequently are the custom segments refreshed once the segment has been pushed to my DSP/SSP seat?

A: Custom segments are refreshed every 45 days.