Q: Are Predictive Audiences contextual segments or audience segments?
A: Predictive Audiences utilize consumer behaviors to predict the highest-propensity content topics consumed by the targeted audience. Therefore, Predictive Audiences target relevant inventory that has been flagged for eligibility in the targeting segment.
Q: Are Predictive Audiences available for targeting in EMEA and other countries outside the US?
A: Yes, Predictive Audiences have global coverage across inventory types. Because Predictive Audiences target specific inventory, location availability is based on language coverage rather than specific country coverage.
Proximic covers more than 50 languages. For instance, because we cover Portuguese, Predictive Audiences are available in Portuguese-speaking countries such as Portugal and Brasil. Each Predictive Audience has its own unique set of topics/categories that Proximic by Comscore has identified as the best indicators of the original seed audience. Since categories are not tied to a user ID or country, these can be used to target globally.
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