Proximic by Comscore – Targeting solutions designed for today, and the future.
Proximic by Comscore’s targeting solutions are powered by Comscore’s currency-grade datasets and advanced contextual intelligence, enabling you to reach any audience based on your unique business needs.
With a leading selection of syndicated and bespoke audience and contextual segments, Proximic ensures you connect with your target audience at scale and with precision. Plus, with privacy-resilient ID-Free Predictive Audiences, you can overcome signal loss all while adhering to increasingly strict privacy regulations.
Maximum Addressability
Proximic by Comscore provides you with maximum targeting reach by combining the best of ID-based targeting with privacy-resilient ID-Free Predictive Audiences.
ID-Free Predictive Audiences are backed by Comscore’s currency-grade data assets and combined with AI contextual intelligence to ensure you reach your target audience at scale.
Targeting Solutions for Every Use Case
Reach distinct audiences at scale with ID-based and ID-free Predictive Audience activation or access a robust set of contextual filters to ensure your ads appear alongside relevant brand-safe content.
| Audience Targeting | Content Targeting |
| Demographics | IAB Categories |
| Personas | Keywords |
| TV & CTV Viewership | Brand Safety & Suitability |
| Ad Exposure | Misinformation and Media Bias Protection |
| Website & Search Behaviors | |
| Leading Third-Party Data Partners | |
| First-Party Data Modeling |
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