Brand Suitability Definition - Audio

Brand Suitability Category	High Risk	Medium Risk	Low Risk
Epidemic	Audio content related to negative content such as death count, tragedy, caused by epidemic outbreak (COVID-19, SARS, Ebola, MERS...etc).	Audio content or entertainment content related to epidemic outbreak (COVID-19, SARS, Ebola, MERS...etc) that does not contain context involving death	Audio content generally not related to epidemic outbreak (novel coronavirus [COVID-19], SARS, Ebola, MERS...etc) but there are low instances of casual references to the topic.
Military Conflict	Audio content related to negative content such as tragedy, casualties caused by military conflict	Audio content or entertainment content about military conflict that does not contain context involving death	Audio content generally not related to Military Conflict but there are low instances of casual references to the topic.
Violation of Human Rights	Audio content includes ethnic/racial slurs or related to negative content such as tragedy, deaths or injury caused by Violations of Human Rights	Audio content or entertainment content about Violation of Human Rights that does not contain context involving death	Audio content generally not related to Violation of Human Rights but there are low instances of casual references to the topic.
Crime & Violence	Audio content related to criminal activity or violence including both white and blue-collar crimes	Audio content or entertainment content about Crime & Violence	Audio content generally not related to Crime & Violence but there are low instances of casual references to the topic.
Death or Injury	Audio content related to negative events such as harmful acts, accidents, natural disasters...etc resulting in death or injury	Audio content or entertainment content about death or injury	Audio content generally not related to Death or Injury but there are low instances of casual references to the topic.
Adult Sexual Explicit Content	Audio content related to commercial pornographic content	Audio content or entertainment content such as movie reviews, music lyrics, poem, artistic photography about Adult Content and nudity	Audio content generally not related to Adult sexual explicit content but there are low instances of casual references to the topic.
Terrorism	Audio content related to negative content such as tragedy, deaths caused by Terrorism	Depiction of Terrorism presented in the context of entertainment	Audio content generally not related to Terrorism but there are low instances of casual references to the topic.
Hate Speech & acts of Aggression (Definition: hateful and derogatory speech or harmful behaviors directed towards an individual or a group of individuals based on their identity such as race, ethnicity, gender, sexual orientation, religion, or ability.)	Audio content related to hateful and derogatory speech and insults or depiction of harmful behaviors	Audio content related to hate speech/acts of aggression presented in the context of entertainment	Audio content generally not related to Hate Speech & Acts of Aggression but there are low instances of casual references to the topic.
Obscenity and Profanity	Audio content related to offensive and vulgar languages or depiction of repulsive and disgusting behaviors and actions	Audio content related to offensive and vulgar languages or depiction of repulsive actions presented in the context of entertainment	Audio content generally not related to Obscenity and Profanity but there are low instances of casual references to the topic.
Tobacco/ eCigarettes /Vaping	Audio content featuring misuse of tobacco or eCigarettes such as illness and harm caused by tobacco or eCig, and controversial discussions on tobacco or eCigarettes	Audio content related to tobacco or eCig usage presented in the context of entertainment or smoking cessation	Audio content generally not related to Tobacco/eCig/Vaping but there are low instances of casual references to the topic.
Illegal Drugs	Audio content featuring illegal drugs including drug addiction, drug abuse, death caused by illegal drugs	Audio content related to illegal drug usage presented in the context of entertainment	Audio content generally not related to Illegal Drugs but there are low instances of casual references to the topic.
Alcohol	Audio content featuring misuse of alcohol such as alcohol addiction, actions under alcohol influence, illness or death caused by alcohol	Audio content related to alcohol consumption presented in the context of entertainment and recommendation context such as reviews, food and wine pairing, restaurant recommendations	Audio content generally not related to Alcohol but there are low instances of casual references to the topic.
Arms & Ammunition	Audio content featuring illegal use or possession of arms & ammunition that may cause harm or damage to individuals or the society and community	Audio content related to arms & ammunition topics presented in the context of entertainment or in non-crime context such as gun discussions, sales of guns, recommendations, etc.	Audio content generally not related to Arms & Ammunition but there are low instances of casual references to the topic.